ALIGNED AESTHETICS, LLC

OVERVIEW

This Privacy Policy explains how Aligned Aesthetics, LLC (“Aligned Aesthetics,” “we,” “us,” or “our”) collects, uses, discloses, and protects information when you visit www.alignedaestheticscle.com and its affiliated webpages, use our online booking or communication services, contact us, visit our office in Solon, Ohio, or otherwise interact with us.

This Privacy Policy primarily addresses information collected through our website, advertising, communications, and business activities.

Information that constitutes protected health information under the Health Insurance Portability and Accountability Act (“HIPAA”), when HIPAA applies to Aligned Aesthetics and the information at issue, is governed by our HIPAA Notice of Privacy Practices and applicable law. If this Privacy Policy conflicts with our Notice of Privacy Practices regarding protected health information, the Notice of Privacy Practices controls.

INFORMATION WE COLLECT

We may collect information that you voluntarily provide to us, including your name, email address, telephone number, mailing address, appointment request, treatment interests, communication preferences, and other information you choose to provide.

We may also collect information automatically when you interact with our website, including IP address, device information, browser information, referring pages, webpages visited, dates and times of access, cookie identifiers, and similar website usage information.

When you book an appointment or become a patient, additional clinical, demographic, billing, consent, photographic, and treatment information may be collected through Aligned Aesthetics or the practice-management and patient-record systems we use.

Please do not submit detailed medical histories, photographs of medical concerns, or other highly sensitive health information through ordinary website contact forms, social-media direct messages, standard email, or ordinary SMS unless specifically instructed to do so. Use an approved secure patient communication method when available.

HOW WE USE INFORMATION

We may use information to:

• Respond to questions, inquiries, consultation requests, and messages;
• Schedule, confirm, change, and remind you about appointments;
• Communicate with you regarding treatment, follow-up, and aftercare;
• Process payments and administer memberships, prepaid treatment packages, financing arrangements, promotions, gift cards, and reward programs;
• Send marketing email or text communications where you have provided the required consent;
• Operate, secure, maintain, analyze, and improve our website and services;
• Measure advertising and marketing effectiveness;
• Detect fraud, abuse, security incidents, or other unlawful activity;
• Meet professional, regulatory, licensing, tax, accounting, and legal requirements; and
• Carry out other purposes disclosed at the time information is collected or otherwise permitted by applicable law.

SERVICE PROVIDERS AND INFORMATION SHARING

We may disclose information to service providers that perform functions on our behalf, including practice-management and scheduling providers, payment processors, website hosting providers, information-technology providers, professional advisors, email providers, SMS providers, analytics providers, and marketing-service providers.

Where HIPAA applies and a service provider creates, receives, maintains, or transmits protected health information on our behalf in circumstances requiring a Business Associate Agreement, we require the appropriate contractual protections.

We may also disclose information when reasonably necessary to comply with applicable law, regulation, subpoena, court order, governmental request, professional obligation, or to protect the rights, safety, security, and property of Aligned Aesthetics, our patients, or others.

Information may also be transferred in connection with a merger, sale, reorganization, financing, acquisition, or other transfer of some or all of our business, subject to applicable legal and privacy obligations.

We may use or disclose aggregated or de-identified information that cannot reasonably be used to identify an individual.

We do not sell Personal Information.

MOBILE INFORMATION AND TEXT-MESSAGING PRIVACY

Aligned Aesthetics does not sell mobile telephone numbers, SMS or MMS opt-in information, or text-message consent.

Mobile information will not be shared with third parties or affiliates for their own marketing or promotional purposes. Text-messaging originator opt-in data and consent will not be shared with third parties or affiliates for their own marketing or promotional purposes.

We may provide mobile information to vendors and service providers that assist us in operating our messaging program, such as telecommunications providers, messaging platforms, customer-support providers, and other vendors acting on our behalf, where necessary to provide the requested messaging service and subject to applicable contractual and legal restrictions.

If you opt in to the Aligned Aesthetics Marketing Text Program, you may receive recurring automated promotional and marketing messages from Aligned Aesthetics.

Message frequency varies. Message and data rates may apply.

Reply STOP to cancel marketing text messages at any time. Reply HELP for assistance, or contact us at (440) 537-2786 or [email protected].

Consent to receive marketing text messages is not a condition of purchasing goods or services.

Opting out of promotional SMS communications does not necessarily stop appointment confirmations, appointment reminders, billing communications, or other non-promotional communications associated with an existing relationship. Contact our office to adjust those preferences.

PROTECTED HEALTH INFORMATION

Whether information is protected health information under HIPAA depends on the circumstances and on whether Aligned Aesthetics is acting as a HIPAA-covered entity with respect to that information.

To the extent HIPAA applies, protected health information is used and disclosed in accordance with applicable federal law and our Notice of Privacy Practices. The Notice of Privacy Practices explains permitted uses and disclosures and the rights available to individuals regarding their protected health information.

Nothing in this Privacy Policy authorizes a use or disclosure of protected health information that would otherwise be prohibited by HIPAA or other applicable health-privacy law.

PHOTOGRAPHS, VIDEO, AND LIKENESS

Clinical photographs taken for treatment planning, medical documentation, patient safety, or evaluation of treatment results are handled as part of the patient’s clinical information and are protected as required by applicable law.

Agreeing to this Privacy Policy does not by itself authorize Aligned Aesthetics to use identifiable clinical photographs, video, voice recordings, testimonials, or likeness for marketing, advertising, promotional, social-media, or similar public purposes.

When separate authorization is required, we will obtain it independently.

Where applicable law provides a right to revoke an authorization, a patient may revoke that authorization in writing. Revocation does not affect uses or disclosures already made in reasonable reliance on a valid authorization before the revocation became effective.

ONLINE ANALYTICS, COOKIES, AND ADVERTISING TECHNOLOGIES

We may use cookies, analytics tools, advertising pixels, tags, and similar technologies to operate our website, understand website usage, measure advertising performance, and improve our services.

These technologies may be provided by third parties such as Google and Meta.

We take steps intended to prevent advertising and analytics technologies from receiving information where disclosure would violate applicable health-privacy law. The presence of a cookie banner or disclosure in this Privacy Policy does not itself authorize the disclosure of protected health information to a third party.

Where HIPAA applies, use of tracking technologies involving protected health information is subject to HIPAA requirements, including applicable limitations on disclosure and, where required, appropriate Business Associate Agreements or patient authorization.

You may control certain cookies using your browser settings and any cookie-preference tools that we make available.

MARKETING COMMUNICATIONS

Email. You may unsubscribe from promotional emails by using the unsubscribe link contained in the message or contacting us. Opting out of promotional emails does not prevent us from sending non-promotional communications associated with appointments, billing, treatment, membership administration, or our ongoing relationship.

Text messages. Marketing SMS and MMS messages are sent only after the applicable opt-in. Message frequency varies and message and data rates may apply. Reply STOP to cancel and HELP for assistance.

Telephone and postal mail. You may contact us to change your promotional communication preferences.

THIRD-PARTY SERVICES

Our website may contain links to independent third-party services, including financing companies, skincare vendors, payment providers, social-media platforms, and other websites.

Information that you provide directly to those third parties is subject to their own terms and privacy policies. Aligned Aesthetics is not responsible for the privacy or security practices of independent third parties.

SECURITY

We use reasonable administrative, technical, and physical measures designed to protect information against unauthorized access, misuse, loss, alteration, or disclosure.

No electronic system or method of transmission is completely secure. In particular, ordinary email, social-media messaging, and SMS communications should not be considered secure methods for sending highly sensitive medical information.

DATA RETENTION

We retain information for the period reasonably necessary to fulfill the purposes for which it was collected and to satisfy applicable legal, licensing, tax, accounting, professional-liability, contractual, and regulatory requirements.

Medical and clinical records are retained in accordance with applicable federal and Ohio requirements.

YOUR PRIVACY CHOICES

Depending upon applicable law and the type of information involved, you may have rights to request access to, correction of, or deletion of certain information or to change your marketing preferences.

Rights relating to protected health information, when HIPAA applies, are described separately in our Notice of Privacy Practices.

To submit a privacy request, contact us using the information below. We may take reasonable steps to verify your identity before completing a request.

CHANGES TO THIS PRIVACY POLICY

We may revise this Privacy Policy periodically to reflect changes in our practices, technology, services, or legal obligations.

When we update the Policy, we will revise the “Last Updated” date above. Material changes may be communicated through additional means when appropriate.

CONTACT US

Questions or requests regarding this Privacy Policy may be directed to:

Aligned Aesthetics, LLC
Attn: Privacy Officer
6001 Cochran Rd, Suite 404
Solon, Ohio 44139
Phone: (440) 537-2786
Email: [email protected]
Website: www.alignedaestheticscle.com

Our Privacy Policy and Terms of Service should be maintained as publicly accessible webpages on our primary website. They should not require a patient login in order to be viewed.